Whether you are a beginner or a professional, these 8 methods will help you monetize your pay-per-click advertising. Click. From PPC related applications offered by digital marketing platforms to creating landing pages for PPC advertisers – you are definitely the best way to increase your revenue!
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What is pay-per-click and how can you make money with PPC?
Pay-per-click (PPC) means that advertisers pay each time a user clicks on their ads.
In most cases, when a marketer mentions PPC, he is referring to ads on Google Ads, Microsoft Advertising, Yandex.Direct and other search engines on their advertising platforms. (But more specifically, Facebook ads and other social media advertising platforms have pay-per-click options.)
There are several ways to monetize PPC, from showing your ads to your clients as freelancers, participating in affiliate programs, and creating PPC content. Some of these techniques are good for beginners, others require advanced skills.
Whatever the case, if you are interested in a full-time job or in a PPC-related jungle, the selection of ways to make money with PPC will benefit you.
#1) Earn money with PPC affiliate programs offered by digital marketing platforms
PPC Affiliate Marketing includes advertisements on digital marketing platforms to encourage individuals to search for relevant products. Every time a user completes a target action (registration, payment for subscription, etc.), you receive a compensation.
There are platforms like Supermetrics, Unbounce, Leadpages, and PPC Protect that offer affiliate programs.
They usually pay 20-40% of your partner’s subscription fee. Some sites, such as Semrush, charge a flat price per test activation ($15) or per sale (up to $200). Commissions can be paid recurringly or in installments, depending on the specific terms of the referral program.
#2) Make money with Google Adsense and other PPC ad networks
One of the easiest ways to make money with professionals. Clicks are made through ad networks. When your site attracts traffic, you can make money on your own without hard work. To display pay-per-click (PPC) ads on your site, place the code on your ad platform.
Not all ad network applications are created equal. You work best with risk programs from Google and other well-known companies. Google AdSense is definitely the best option, but getting approved is sometimes not easy.
Back in the days, you could make $30 each. 1,000 visitors. Today, people earn an average of 15 to 30 cents a day. Click. If the advertiser’s activity belongs to profitable areas such as web hosting, insurance, and affiliate marketing, then you can earn 3-5 dollars each. Click and more.
For better RPMs, choose Ezoic, a site that earns you $15 per click. 1,000 visitors. Other options include Mediavine, AdThrive, Skimlinks, Propeller Ads, and more.
#3) Make money as a freelancer with pay-per-click campaigns
If you plan to grow as a PPC specialist, you can find your first clients as a freelancer. You can find many clients on sites like Fiverr, Upwork, and Freelancer. However, keep in mind that this can be difficult for beginners – clients are in no hurry to leave their campaigns to freelancers who do not have comments and reviews.
Or you can attract clients from your area. For example, if you run a search engine optimization (SEO) campaign for your clients, you can also offer them pay-per-click (PPC) services. Since you already have an idea of their online activity, you can give them suggestions on how to improve their online presence.
Of course it takes some time before customers find out this way. Therefore, you can use the Lead Generation website to further generate your leads. This will help you find potential clients in your target industry.
#4) Become a pay per click in-house professional
When you work as a PPC professional, you become part of the marketing department as other people pursue the same goals. Because you work with a team and get support from your organization, you can align with different marketing departments, approve ads faster, and test landing pages faster.
To be a professional, of course, you need to be an ad expert from FB, Microsoft, and Google and have two or two certifications.
As a PPC professional, you need to create campaigns for a variety of digital channels, keep track of existing campaigns, and generate optimizations. You must also provide data to different audiences and generate detailed campaign reports.
You can find a PPC specialist job in the EU from €32,000 per year. In the US, the median salary for this profession is around $50,000.
#5) Earn money per click by writing articles
Many websites pay content creators and writers a certain fee or percentage of ad revenue for each person who clicks on an article or content when visiting the site. The industry lacks high-quality professional writers, so if you have a passion for writing, this is a great way to earn real money.
To earn money, you also have to take on marketing and sales roles, which means you have to write content that drives traffic to your client’s website. This improves the entire site and helps increase website revenue.
The average cost per word in a pay per click niche is $0.05-0.15. If you are an experienced writer with a solid portfolio, you can earn up to $300-500 a year. Article.
#6) Earn money by creating pay-per-click ad copy for advertisers
Copying a PPC ad can have a significant effect on quality results, click-through rates, and other metrics. Writing good copy takes a lot of time and experience, and you need to know some rules and regulations. PPC platforms have different ad formats except they have a set of rules. You should study the structure of your image ads and copy your text ads. You can also use ad extensions to add more to your ad.
Writing good copy requires careful research, transparency, and the right keywords. Also, be sure to use correct capitalization and punctuation, and read your work and check your spelling.
If you look at Upworks listings, we see that freelancers earn, on average, between $40 and $60 per hour. The costs depend largely on the experience of the professional. As a beginner, you can expect to earn at least $15 per hour creating promotional content for PPC advertisers.
#7) Earn money from your courses by becoming a pay-per-click expert
You can customize your PPC experience by participating in Google Ads and other digital marketing courses. If you have the necessary skills, you can write PPC courses yourself and pay people who sign up for them. For example, courses at the SEMPO Institute cost between $400 and $1,400.
Of course, when you start creating your courses, you may not earn as much as the best in the industry, but building a strong reputation is the first step to making money creating PPC courses.
#8) Earn money creating PPC landing pages
PPC ads are not just about the right campaign setup. Your ad and landing pages work seamlessly together for consistent results.
How can you benefit from it? Create conversion landing pages for PPC advertisers. You don’t even have to be a highly experienced web developer, just use the following landing page builder tools:
A good landing page developer will earn between $25 and $100 per hour. A lot depends on the complexity of the site and the experience of the developer.
Now that you know the different ways to make money with pay per click, you can create a steady stream of income. This area can quickly become profitable if there is enough determination coupled with the ability to adapt and adapt to new market trends and opportunities.
By researching information on PPC best practices and with the help of marketing experts, you can easily make money in this medium. With enough experience, this can quickly transition from a side income to a full career.