Google Ads is still considered the best advertising platform by most marketers due to its wide range of advertising options and the availability of Google’s extensive network of partners. However, this does not mean that you should concentrate all your efforts and advertising budget on one platform.
Whether you want to integrate different channels into your advertising strategy to reach a larger audience, or switch to a different platform altogether, there are plenty of options. Your choice depends on the products and services you advertise.
From Facebook and LinkedIn to Taboola and Outbrain ads, you’re sure to find an effective platform that meets your advertising needs and can deliver even better results.
In this article, we’ll explore the many great alternatives to Google Ads, highlight the pros and cons of each, and help you decide which platform is best for your goals.
Why look for alternatives to Google Ads?
With approximately 4 billion active users and 5.6 billion searches per day, Google undoubtedly offers advertisers the ability to reach every possible audience segment.
It also offers a variety of advertising options, from display and search ads to video and shopping ads, along with a variety of advanced targeting options.
With that in mind, rest assured that the platform can get your message across to the right audience and help drive traffic to your site, increase sales, or attract leads to your business.
Here are the top 10 list of Google ad options for 2022:
- Microsoft ads
- Facebook ads
- Native ads
- Linkedin ads
- TikTok ads
- Twitter ads
- Amazon ads
- Reddit ads
- Quora ads
- Pinterest ads
The Best Alternatives to Google Ads
#1) Microsoft Ads (Bing Ads)
Based on a list of the best alternatives to Google Ads, we have Microsoft Ads (Bing Ads).
Audience size: 935 million users worldwide
What works: Great for B2C and B2B businesses and a wide variety of products and services.
Microsoft Advertising, formerly known as Bing Ads, is the closest and most common alternative to Google Ads.
Google may still have the largest user base with a staggering 92% share of the search engine market, but Bing is still making about $935 million a month at 2.5%. The consumer. It is also important to note that most of Yahoo’s search engine results are provided by Bing.
Because the vast majority of businesses focus their advertising efforts on Google, Microsoft advertisers still reap the benefits of less competition and, as a result, CPCs that are 33% lower than Google ads. This makes the platform an ideal option, especially for cheaper search ads.
#2) Advertise on Facebook
The second option on our list of the best Google ad options is Facebook ads.
Audience size: 2.9 billion users worldwide.
What works: Ideal for B2B and B2C products and services across all categories.
Founded in 2007, Facebook has become the largest social media platform serving approximately 2.9 billion users worldwide and has since leveraged its massive user base to become one of the most popular advertising platforms. Great, second only to Google.
The platform offers advanced targeting options based on: location, demographics, user behavior, interests and relationships.
Retargeting is also possible with a Facebook pixel to track and target users who have recently become interested in your product or similar.
Along with a large user base, the extensive capabilities of the Facebook app allow you to advertise directly to any audience interested in a specific niche, saving you a few dollars in advertising.
Facebook Ad Manager can also automatically optimize your campaigns to meet your goals. The main target categories are: Awareness, Reading, and Conversion, all of which provide more detailed sub-options to better optimize for the results you want.
#3) Native ads
Native ads are at the top of our list of great Google ad options.
Audience size: The size of your audience for your ads depends on the platform you choose. For example, the Taboola network reaches 1.4 billion unique visitors every month.
Suitable for: Suitable for all categories of products and services
What are nativ ads? Basically, your ads take on the editorial format of the site they’re hosted on and merge with the content on each page. Therefore, local ads are a very effective form of online advertising as they do not interrupt the reader’s experience. Here are some examples of my own ads on the CNN website.
Today local advertising is successfully used for various campaigns and purposes. From eCommerce, SaaS, and small business to affiliate marketing and demand generation, just about any business could benefit from having their own ads in their online ad campaigns.
Some List of Native Ads Network:
- Yahoo Gemini
#4) LinkedIn Ads
Audience Size: LinkedIn has a user base of 660 million professionals.
What works: Best for B2B and SaaS companies.
LinkedIn is the largest online network for professionals and businesses with over 660 million active users. Capable of making decisions across multiple organizations, the platform is a great place to advertise B2B and SaaS businesses.
LinkedIn Ads are particularly effective for B2B lead generation campaigns. LinkedIn leads are 220% more likely to convert than Facebook leads.
However, it will cost a higher average CPC, usually around $5, and a minimum CPC of $2. This means that to run profitable campaigns on LinkedIn, your business typically needs a high customer LTV, typically around 3,000%. AMERICAN DOLLARS.
#5) TikTok ads
Audience size: 1 billion monthly active users in 2021
What works: Great for any category of B2C products or services.
Since its launch in 2016, TikTok has taken the world by storm, attracting over a billion users worldwide and becoming the leading mobile platform for short videos.
With nearly half of its users between the ages of 18 and 24, TikTok is the perfect fit for B2C businesses looking to target this specific demographic.
But even if your goal is to reach a slightly larger audience, you shouldn’t hesitate to advertise with TikTok. The 25-44 age group currently represents 26% of the total TikTok user base, and this number continues to grow.
Like Facebook, TikTok offers optimization for various advertising purposes. Some of the campaign goals include: reach, traffic, app deployment, lead generation, and conversions. Choosing the right lens has a huge impact on performance, so make sure you choose the one that best suits your goals.
#6) Twitter Ads
From TikTok, we have a traditional social media platform that can deliver amazing results as an alternative to Google Ads.
Audience size: 211 million monthly active users.
Suitable for: B2C and B2B companies.
Millions of unique active members use Twitter each month for business and personal purposes, making the microblogging platform a great place to reach new audiences and reach a variety of niches.
Just like Facebook and TikTok, Twitter Ads allow you to choose the main goal of your campaign and optimize your campaigns to help you achieve the desired goal.
The three broad categories of goals are: Awareness, Reflection, and Conversion. Whether you’re looking to increase audience engagement or dramatically increase sales by driving more traffic to your site, you’re sure to find a lens to fit your needs.
#7) Amazon Ads
Audience size: By 2021, Amazon will have 175 million monthly active users.
What works: e-commerce
A great alternative to Google Shopping Ads for eCommerce businesses. Like people who use Google to search for products, Amazon shoppers generally know what they want to buy and are much closer to the end of their customer journey.
This makes the platform ideal for businesses that want to sell products online.
By advertising on Amazon, your products will appear at the top of search results pages and help you compete with the fierce competition the platform is known for. Amazon also offers other types of ads, such as image, video, and audio ads, which also appear on various sites in its ad network.
#8) Reddit Ads
Audience size: More than 430 million active users per month.
Which is the best: Ideal for a variety of B2B products and services.
Reddit is the largest and most popular online forum in the world. It is chosen by millions of users who find information and discuss many different topics.
Companies in different niches can benefit from the platform and count their potential customers simply by promoting relevant sub-loans. Reddit also offers placement, interest, and device targeting options to place your ads in the most relevant user feeds.
#9) Quora Ads
Audience size: 300 million active users.
What works: B2B and SaaS companies.
Quora is considered as the most popular online question and answer platform, used by millions of users who search for information on a variety of topics.
Advertising on Quora is a great way for companies to become niche experts when it comes to presenting their products and services.
If you are able to cover specific topics, you can ensure that your ads appear in the most relevant discussions and appear to users who are more likely to translate to find a solution to a specific problem.
#10) Pinterest Ads
Audience Size: 2021 Pinterest is used by 444 million people every month.
Suitable for: Pinterest is great for email. Trade, especially in home decoration, food and craft categories.
Millions of passionate Pinterest users use the platform as a tool to discover content based on their interests and interests. This makes the platform ideal for brands that can deliver content that resonates deeply with the Pinterest user base, while marveling at the early, thoughtful and visible stages of a customer’s journey.
Depending on the type of product and the use of Pinterest advertising targeting features, companies that advertise on the platform can experience exceptional results. According to Pinterest, 85% of its weekly users in the US found a tagged PIN.
Which Google Ads alternative is right for you?
Depending on your goals and available advertising budget, focusing all your efforts on Google can be detrimental to the success of your campaign.
We recommend reviewing some of the great alternatives on our list. You will definitely find a platform that gives great results.
To help you get the most out of your ads, we can help you join a partnership. With our advertising services, we deliver campaigns that deliver results and help many businesses achieve their goals.